Check that you are presenting your watch to the payment terminal correctly.
To use Apple Pay, quickly double-press the side button. Your default card will be displayed. If you have added other cards and wish to use one of those instead, swipe to switch between cards.
With your preferred card selected, when holding your watch up to the terminal:
- The watch face should be facing and parallel with the terminal's own screen (you should not be able to see the watch face whilst paying), aligned centrally with the contactless logo on the terminal screen and held closer than 1 inch.
- It should be held in that position for up to a few seconds, until you hear the confirmation beep and haptic pulse.
In the UK, you may be unable to use Apple Pay in some stores for sums over £30 (currently a common limit for contactless payments).
More information:
Using Apple Pay in stores and within apps - Apple Support